“It’s a film about shoes,” said Mark Kermode in his review of Air. I can’t see how this could possibly be bad thing (after all, Tetris is getting it’s own TV series too). And yes, on a basic level Air is about shoes, more specifically the development of Nike’s Air Jordan range. But it’s also a very American story about how an underdog company (Nike) managed to sign one of the greatest athletes to ever walk the earth (Michael Jordan). And they all lived happily ever after.